In today's world, every person in every discipline and activity he has to deal with in his branch, other branches and techniques that may have never been related to his career, but today, with the advancement of science and technology and the integration of disciplines and techniques Many have become part of the essential branch of his career, so that he can fully work in his field of business and meet the needs of his customers.
One of these is the art of publishing, which in the past was just a print on a piece of paper or fabric, but with the advancement of technology, today it requires the use of branches such as graphics, computer, 3D design, electronics science, color psychology and personality. And ... has been.
Psychological Solutions advertising Techniques: One of the most important goals of communication is to communicate with the community and to understand the relationships between individuals, the psychology of colors, as well as the identification of the nature of the psychological, social, cultural, social, cultural, social, communicative, communication and communication processes, such as speaking and writing. And other methods of transferring the item desired by the panel .
In today's world of competition today, companies have to use advertising in a variety of ways, such as paneling, which includes the construction of panels in various ways, such as panels, panels, chalcons, highlight boards, composite panels, panels Litrex, neon plastics, banner printing, billboards or advertising on radio and television.
Branches associated with the construction of the panel: Industry: Laser engraving and cutting are two main attributes of the industry's application in paneling. A panel for making highlighted letters of chlinnium or highlighting plastics requires the use of a laser cutting machine so the panel must be familiar with how to use a laser cutting machine.
Electronic : The installation of modules for LED boards and their circuitry, or SMD bulb wiring on a chalkboard or littermock switchboard, is required for the learning and teaching of electronic science.
Computer: Computer science is one of the most important disciplines in the publishing industry because all designs are run by computers and software applications such as Corel Draw, Photoshop, AutoCAD, Graphics, etc. It is better to have a skilled boarder in these cases too. Of course, all of these work is done by professionals in the same field and can not all of these specialties simultaneously be a layout, but it is still necessary to have a sufficient field in each of these branches to justify the customer. Because the design of the chalynium panel, LED panel, Flexible panel and the effects of LED and many LEDs Some other things require working with this software.
Now, for a psychological message to penetrate the minds of the audience, it is necessary to implement several strategies: 1) Break the mental patterns of the audience: Stimulate the minds of the audience with social discussions and realities, and when the mind is ready to accept new words, start talking about your work and introducing products and services.
2) Focus on the problem of customers before introducing your product: People will not come to you until they encounter problems that are related to your area of work. Someone may not have the intention of buying or receiving a service provided by you because he does not understand the problems he does not care about and then he does not pay attention. In-person counseling Before you make your decision and insist on it, you need to make sure that your audience understands and is concerned with your problem related to your services. Once you have made sure that you are very bored with your solutions to eliminate the problems, then the respondent will be better justifiable for receiving those services.
3) Create a mental image of the products or services for the customer: To introduce your product and service, it's best to engage the mind of the audience with the name of famous people in the use of your services because images, logos and brand names are better in mind. That is why most TV advertisements by prominent people like footballer Actors and actors to influence the minds of the audience.
Principles of communication and how to use it in the paneling business: Cognitive Sense: The perception and perception of people from a scene, a landscape, a panel, a face, etc. is completely different, and everyone has a different understanding of his cultural, social, mental and psychological background. Therefore, attendants should consider all these points when making a board, so that what they create can be in the minds of all people with different characteristics that they want.
Social role: Individuals with their roles in organizations and places of work are involved, so the vocabulary, terms and pictures on the signs, billboards and advertising banners should be in a way that affects the different people's mood and social needs, and the role and place of individuals To be considered in the community.
cultural values : Each member of the community has its own cultural characteristics that should be taken into account in the construction of the panel in order to bring the minds of all segments of the community to the fore.
Today, a variety of ways, in addition to the presentation in such a way as a highlight board or panel chlinnium, has been promoted in the field of advertising, many of which are the era of technology and the Internet, and many are in the traditional way. Internet advertising is a broad concept and there are different types of content that we will continue to discuss each of these types of ads. Web Based Banner:
These ads are similar to billboards. Billboards are seen on roads and highways, but banner ads are surfaced on web pages on the web. These banners are created using multimedia and animation images and animations using various software and placed in a section of the web page and clicked on it to the desired page. Situational advertising:
This advertising model was first used by Google, then Yahoo and Microsoft. This method of advertising in the field of Internet marketing has been carefully designed and implemented. When a user searches for a particular item, automated text systems scan the user's web site in keyword terms and then display advertisements that match the content displayed to the user. Keyword advertising:
First, Yahoo has been investing in this, but Google, which after Yahoo launched such ads, found more popularity than Yahoo. Keyword promotion is a promotional campaign for each time a click or ad is charged per activity. Blog Ads:
Blogs are a very efficient way for businesses. Promotional blogs often use search engine marketing techniques to get better results. Mobile Music Promotion:
This propaganda technique is intended to convince people to buy a product or receive services. The implementation of this type of consumer advertising makes it difficult to think about a product or service, or curiosity about it and ask a question. Therefore, this kind of advertisement is a strategy that can be used in any media, whether printed or electronically or broadcast widely. Promotional Ads:
In this way, ads are promoted through the distribution of promotional gifts and promoted goods and services. Use of brand names and characters:
In today's era, they use an attack technique to use new methods of advertising instead of criticism. Sometimes, by repeating the simple idea or slogan, one can become part of the truth of an action and create a unique and remarkable way for social media. The repetition of advertising without the quality of goods is a false advertisement, and slogans and advertising campaigns are constantly working on the media, and they are pursuing people as a prey, and they are thinking about setting up and developing methods for their further profit. Some companies want to make more profit by repeating advertising indirectly. Sentence slogans are key to publicizing a clear idea of a brand. These slogans are designed for specific purposes that are more attractive to the audience than they are attractive. Another form of advertising is the use of celebrities and celebrities for commercial advertising, but sometimes they deceive people using famous characters and sell them to people of poor quality. In fact, using brand names or products in movies or television series and television programs, they indirectly promote their products and brands. Direct advertising is another way of advertising, which uses short or concise explanations of the product to advertise. If the direct dissemination method is integrated with the popular publication, the message will become more and more readily available to the audience. Coverage and Alternative Advertising:
Some countries have banned ads such as alcoholic beverages or tobacco, which has led to the use of over-the-line brands that use special methods to advertise a product that is reminiscent of a banned product. Pixel ads:
This method of advertising is also made through the Internet, and advertising costs are calculated based on the number of pixels occupied by advertised words. Bath advertising:
Advertising in public spaces and rest Mobile ads:
One of the most effective and at the same time the most disturbing type of advertising. Because today all people are mobile and when they make a message or call with their mobile phone, they definitely see it, so they even see these ads for a brief pause, and one of the most effective and effective ways to market and attract the audience. To be considered.